By The Numbers

60% Of Gallup poll respondents said they had eaten dinner out at least once during the prior week.

78% Of adults agree that going out to a restaurant with family or friends gives them an opportunity to socialize and is a better way to make use of their leisure time than cooking and cleaning up.

130M People will be food service patrons on a typical day in America in 2010.

$1.6B Restaurant industry sales on a typical day in America in 2010.

$580B Restaurant industry sales (projected) in America in 2010.

With CoasterToCoaster your business can reach your target consumer in a fresh and exciting way

National Restaurant Association FactsSources: National Restaurant Association, Gallup

Beverage Coasters: An Effective Advertising Medium
  • Captive audience: your message is directly in front of the consumer for an average of 45 minutes. In this environment people are relaxed and open to new "programming", that is, ideas and thoughts that influence buying and spending decisions.
     
  • Multiple impressions: hand-eye coordination dictates that people must look down before picking up or setting down their beverage. This creates dozens of micro-impressions where the consumer sees your message momentarily.
     
  • Demographics targeting: with our venue distribution network you have the ability to target income, lifestyle, geographic location, and age demographics (including the much sought after 18-34 age group) that best fit your marketing goals.
     
  • They're inexpensive: costing only pennies apiece, coasters are used an average of 4-5 times before they're disposed of. Reach your target audience on this truly cost-effective medium.

Are you ready to reap the benefits of this
amazingly effective advertising medium?

Getting started today is easy!

Call CoasterToCoaster today at (585) 455-3558
or click here to contact us by email or postal mail.


A Brief History of the Beverage Coaster
In the 19th century, pieces of felt or fabric were used to protect drinks from insects and dirt and it wasn't long before alternative materials were experimented with. In the 1880’s, Friedrich Horn, a cardboard packaging and printing company in Buckau near Magdeburg in Germany, started to punch "coasters" from cardboard and took the initiative to print various motifs on them. Today, these motifs have turned into a highly effective multi-million dollar advertising medium promoting everything from the vast range of beer brands, to sporting events and even corporate messaging. [Adapted from http://www.beermatflipping.com]